shio said:
a 10% error, let alone 20%, is a mortal flaw in methodology. Any professional outlet that often possesses that terrible margin of error wouldn't last long in the business world. The article didn't say much I didn't already know, and I agree completely with it.
To Brett Walton: Please give credit to your sources, that's the way it should be.
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Read this post from naznatips:
"That said, all data trackers provide nothing but estimates. ALL. Famitsu and Media Create differ as much as 40% on a given week, and each one tracks more of the Japanese market than NPD tracks of the NA market. Pretending any sales data gives anything more than a basic idea of sales trends is laughable."
Famitsu and Media Create are profesional tracking services. I guess they and the NPD are all mortally flawed by your standards.
This is not science, and it is not a labratory. There are different standards in the real world.
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