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AsGryffynn said:
After everything I've seen Nadella do, this isn't surprising. His strategy is to essentially be a part of the competition so that they can't be dethroned, because they will be the industry and not just part of it.

This. Monopolization of the online sector allows them to control the console space with a untapped revenue stream as long as the companies yield and play ball. The games are only a Trojan horse.