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mrstickball,

I have to say, working in an industry that's a lot bigger than the games industry, that sometimes you make decisions based on estimated guesses. I wish I had something like VGChartz in what I do. That wouldn't mean I wouldn't hire some high-payed consultants anymore, but it would mean I could do more myself AND have a better view on what the consultants are doing for their money.
Sometimes an investment decision has to be made in a very short time, so you don't even have the time to wait on 3rd party figures.

Now, I'm not saying that VGChartz should be the main vg data supplier for the vg industry, but you can believe me that a lot of people in other businesses would often be happy with a free market analysis of 3% coverage.