Global Hardware 22 December 2018

[Bofferbrauer2]

colafitte said:

Bofferbrauer2 said:

I think you didn't understand me correctly. I was saying that it's not the big 3 that make Sonyland, but all the smaller countries taken together. My first sentence was probably too ambiguous for that to be clear. 

@bolded: That's where you are dead wrong. they barely even represent half of Europe anymore, safe for Xbox (almost 1.2M out of 1.7M total this year by VGC numbers). For Sony, they are 3.1M out of 7.2M total sold this year, while for the Switch it's 2.5M out of 4.5M. Hence why I said Switch is growing there in the smaller European countries while the PS4 had the bulk of their losses there when compared to last year sales, there's much more growth there than most people realize.

1. Oh, that makes more sense that way...XD

2. You're proving my point. UK+FR+GE in 2017 did 2'2M from 3'4M Europe did as a whole. That's a 65% (that 65-70% was an aproximation because i did not looked for the exact number). So rest of Europe (not UK, FR and GE in this case) did 1'2M in 2017. When you say to me that, according to VGC numbers, in 2018 UK+FR+GE did 2'5M and Europe as whole did 4'5M until now, that means rest of Europe did 2'0M in 2018. That's a 66'7% growth YOY compared to last year with a week left, compared to just a 13% growth for UK+FR+GE in the same period. Considering there is no news in Spain or Italy (the next 2 biggest markets in Europe) saying Switch did much much better than UK of France, we should expect the same growth happened in those countries. So if we count the big 5 (UK, FR, GE, SP and IT) that represent probably 75-80% of European sales. If all of these countries are in the same % of growth, it makes basically impossible the difference in grotwh made by the rest of Europe.

I didn't hear much from those 2 countries yet myself. However, look a bit farther up north, to the Benelux for instance. Here I could see much growth (and with see I mean especially larger Nintendo sections in stores than they had during Wii U or even Wii days and also more front-and-center than in the past. I also heard that the Switch is apparently growing fast in some eastern Europe countries, though not sure how big their impact would be.

In other words, even if Italy and Spain stay stubbornly staunch Sony States, their percentage of the total European sales, just like the one of the big 3, is waning. I hope Nintendo will come with an Europe/EU/Eurozone region in the near future to make it more clear what sells where.