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| TheMisterManGuy said: Really? Ever since Labo was revealed, Nintendo hasn't really given it a massive marketing campaign. Even going into the Vehicle Kit, their marketing was modest at best. So I don't think they ever banked on this thing being an instant mega-hit. Rather, every time Nintendo talks about Labo, they talk about it in long term sales. Their plan is to sell it over time, with sales boosts during holidays and new Kit releases. Even Reggie said that it met their sales expectations. I think people were really hyping this up to do Wii Fit/Brain Age style mega numbers instantly, but when that inevitably didn't happen, they claimed it was a failure. Labo's a weird product, so are Nintendo's other new Switch IPs. Even if they're multi-million selling titles, they're still failures for not selling like Mario Odysssey or Smash Ultimate, even though games like those are freak anomalies. |
Yes, really. I listed their marketing efforts in my post and they definitely went all-out for this one. (I have a subscription for "N-Zone", a big german Nintendo Mag and they were invited to a huge event dedicated only to Labo and made it very clear Nintendo was pushing this hard - just another point to show Nintendo thought this would be a huge hit). The long-term speak is PR talk of course: Labo didn't meet their expectations and so they say it's supposed to sell over the long-term... which it won't. The latest packs didn't sell well and the reason Nintendo didn't put a big marketing push behind those is because they knew Labo didn't sell according to expectations based on the initial Labo games released.
