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[EricHiggin]

haxxiy said:

EricHiggin said:

You have to take competition into account more so then you have. The GTX 1000 line hasn't really come down in price much because there is no reason. Vega is weak competition so there is little reason to lower the prices of the 1000 series. Just look at what Intel has done to their line up in terms of dropping prices and adding cores. Intel was taking baby steps and as soon as Ryzen showed up, they started jogging and then quickly leaping. If Navi truly competes with the GTX 1000 series for the rumored prices, you can bet Nvidia will drop prices quickly to remain as competitive as necessary.

Not to mention market share and mind share. AMD is like Tesla right now. Mostly still buzz. Tesla is no GM or Toyota though, and Intel and Nvidia are. AMD needs to gain market share, and as quickly as possible, because Intel is going to strike back as soon as they can, which won't be for a while, and with the recent RTX 2000 series falling flat, right now is the time for AMD to put the pedal to the metal and make as much of a dent as possible.

I would say the prices seem a little low for the GPU's. Another $50 at least per SKU would make much more sense, and it could potentially be even more than that, depending on how low Nvidia can afford to go with the 1000 series.

I don't know. Their GCN architecture is worse than Maxwell, so they're at least four or five years behind Nvidia at this point, and lagging badly in R&D. Navi is just another refresh  and there's no Jim Keller to make miracles this time around. AMD is just being hyped in the stock market right now because absolutely no analyst seems to know that their 7 nm chips, in fact, won't put them one node ahead of Intel's 10 nm, that it's just a marketing name.

If Navi is solely GCN based, then it's going to have an uphill battle against Pascal even at 7nm, cheap or not. Odds are good though that Navi will be another step passed Vega's GCN/NCU, which was already a step passed Polaris' GCN. Sales of Ryzen have been strong since launch and much of that is probably being spent on the Radeon division. Ryzen pretty much has everything it needs in place, it just needs those pieces put together over time, with tweaks along the way, so AMD can focus more so on Radeon now. If Vega did suffer because of Navi, then this fits into place nicely.

I don't think Keller had much to do with Radeon, as his job was to produce both an x86 and an ARM CPU. He may have worked with Radeon somewhat if they had planned for GPU to be part of infinity fabric back then, but it seems unlikely at this point since AMD has said they weren't sure if it could be done and that they are looking into it. They could be bluffing though. AMD also picked up a Manager and Engineer with plenty of experience and history with Nvidia and ATI to lead Radeon forward.

AMD is using very smart marketing. Not only are they pushing the 7nm 'benefit', but they apparently are going to align Navi with Ryzen so both will be 3000 series which is a fantastic marketing decision. Whoever decided to change the model numbers to that is brilliant, because it will also give casual consumers the idea that the Radeon series of cards will always be ahead or better than the Nvidia counterparts, since you will have Nvidia RTX 2000 vs Radeon RX 3000. If your buying an AMD 3000 CPU, you might as well buy an AMD 3000 GPU. While Intel's 10nm should be on par if not exceeding 7nm, AMD doesn't have to worry about that for a year or two in the consumer market.

Last edited by EricHiggin - on 07 December 2018