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The "Association with Nintendo" argument died when Snake was revealed for Brawl. Since then, out of the 71 characters (not counting Echo fighters) revealed for this game, 9 of them are 3rd party characters and you can bet your asses that number is going to grow from here.

This is not 2001 anymore. Smash Bros. has loooong evolved from being just a celebration of Nintendo. It's a celebration of all gaming now.