AngryLittleAlchemist said:
Mar1217 said:

Sure, it ain't a juggernaut, but sales have always been good, especially in Japan. Star Allies is already the 4th best selling in the franchise without even reaching it's 1st year.

Even in Japan i'm pretty sure it's not even like top 5 Nintendo, although I have heard that he's almost as iconic as Mario there, though I think that has more to do with merchandising, which Japan seems to be really obsessed with compared to in the States.

That's pretty much it. Kirby's games don't sell anywhere near as well, but there's heaps of Kirby merchandise (notebooks, toys, waterbottles etc.); he fits the kawaii aesthetic and is marketable.