pitzy272 said: How can MS get away with bundling RDR2 with all of their XBOs? I really don’t understand how this isn’t a legal issue, considering Sony and Rockstar have a deal for marketing and bundling with PS4. MS has been doing this for years, but they started off subtle to avoid legal issues (e.g. Destiny fragrance ad for Destiny 1) and now have become very aggressive where they are actually creating their own bundle. If they can get away with this on this level, what is the point of third party partnerships? |
Microsoft is losing a ton of money, that's how. They are trying to get as many people as they can to own an X1 and subscribe to their gamepass so that when the next gen hits those people might go for the X2 over the PS5. It's a huge gamble that involves Microsoft eating tons of losses for Xbox which they can easily handle since Xbox is such a tiny portion of Microsoft's revenue.