Black Ops 4 physical sales down by 50% in the UK, lowest physical sales since Modern Warfare 11 years ago

[Barozi]

jason1637 said:

The Fury said:
£60 in online stores.
£50 max in retail stores.
£42 online retail stores.

I don't expect PSN/XBL sales to have increased by 50% to offset the loss in sales. Not without a campaign, not at 110gb install size (has anyone actually asked Activision what the hell is up with that?) and not when it released a month earlier, when Parents aren't buying this game for their kids anymore because they are buying V-Bucks instead. :P

 

Game is like 55gbs not 110.

Barozi said:
Sales must be down by a lot.

Digital share on consoles is still far lower than 50%, so it being down 50% physically is quite bad.

Using a 35/65 share between digital and physical and the opening week for WWII in the UK we get:

518k physical
279k digital

physical being down 50% means only 259k sold, so digital needs to be up by 93% in order to match WW2 sales. Doesn't seem very realistic.

This is only console though. PC sales more than doubled. On Console I think digital in the UK will be 60-70%..

Edit: WW2 had a 22% digital rate last year. https://eraltd.org/news-events/press-releases/2018/streaming-boom-helps-entertainment-outstrip-the-printed-word/ so maybe not 60-70% for BO4. I think digital instead will be 40-50%.

CoD is tiny on PC, so that's not really relevant.