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JRPGfan said:
"Alot of gamers buy Nintendo consoles as secoundary devices.
They play their multiplats on PS4/XB1, and the indie types + Nintendo games on the Nintendo consoles."

I think this plays into that saying.

Very true, it's safe to say that half of these "30%" also have a good gaming PC. I would be very surprised if 20% of switch owners are "switch only" users.