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maxleresistant said:
Until nintendo really start producing mature games again, I don't see why the kid-friendly image would change.
Nintendo is kid-friendly, and they want people to think that they are kid-friendly.

They already have mature games, both from them and third parties. Thing is, you don't need an M rating to target adults. You just need good marketing and a sleek product, which Nintendo has provided with the Switch and its often family friendly first party games.