Nintendo and Sony could send a guys out on stage, have them drop their pants and shit... and people will still buy their respective consoles. Microsoft on the other hand...
The pressure is clearly on Microsoft to finally show gamers that they mean business.
Some would say that MS could put X1 to sell at 100 USD with 3 games and it would still not move the needle.
It's in a dead heat in the US with PS4 so I can assure you, if that happened, it would destroy everything in that territory.