I voted Sony. As the top dog (in terms of sales), they have the most to lose. I think the market share pie (between MS and Sony) is set for this generation, within a small range. But, if MS can bring 5% of the Sony playerbase into their family with the XBX, that's a big percentage gain for XB. On the other hand, if you own an XBone and haven't jumped in to PS4 yet, you're probably not available for Sony to win over. They had the most powerful system, and the most attractive exclusive lineup for most of the generation. What would make you jump to Sony at this point?
So, Sony has to continue showing impressive games, to further cement their position, and keep people from heading the XBone for the most powerful system.
MS just *has* the most powerful system. You either want it or you don't. We know they can't show a bunch of big games that are about to launch, because we'd already know about the games. Nothing that they can say at E3 can change either of those facts.
Nintendo..... I don't know that they're in direct competition with Sony and MS at this point. They're selling a significantly different platform.
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