Nintendo starts moving to a Wii-like “non-gamer” strategy for the Switch

[zorg1000]

Hiku said:

alejollorente10 said:

I can not copy and paste it here but look at the answer to question number 5.

Thank you.

"In this second year, the initiatives we are planning come  from  our  recognition  that  we  also  have to challenge ourselves to delivering Nintendo Switch into the hands of consumers who have never played a Nintendo platform before, and to those have played before, but not recently."

@GProgrammer
None of these are necessarily "non-gamers" as the topic title suggests.
There are gamers who have never played on a Nintendo platform, or haven't in a long time.

Ya that could technically mean people who have only owned PS/XB consoles and retro gamers.