LOL!!! Yeah, but how many people REALLY go into their store??? I know I haven't been in one (except for that one time I didn't want to wait for shipping, and decided to pick up the game) - what about you?
I tend to think the VAST majority of club members are shopping online - and I know if I ever need a new TV to go with my games, I would NEVER make a rash decision and purchase one on the spot, without at least doing a bit of research (especially on PRICE)... ...so at least as far as I'm concerned - they are losing a shit-ton of money with me! Ha! Ha! Ha??? :(
I made back that $35 club price on my very first order, and have purchased close to 50 games from them (and not a single other "non game" item) - there's no way on any Earth, they aren't LOSING money with my being a "loyal shopper"...
yeah, I'm sure they are losing money on you. But, in my case, I purchased every one of my games in their store. I live right next to one. I certainly don't buy expensive items like TVs on the spot. But, I've spent a lot of time in their stores since joining Gamers Club. That is a lot of time spent admiringTVs, computers, appliances, and everything else they sell. I have purchased a TV, home theater stuff, and some other less significant items from them over the two and a half years that I've been a member of Gamers Club. It's impossible for me to say exactly how much influence my frequent trips to Best Buy have had on my purchasing behavior, but I bet it's a lot more than zero.