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I don't get what the problem is? It's up to the companies to advertise or not and it's up to him if he accepts the apology or not. If followers would start to harass her in her personal life, that would be an issue but that the free market reacts this way shouldn't be an issue if you believe in the free market and consumer power. Also, she obviously "apologized" since the advertisers pulled out. That is not an actual apology, it's more of a company statement because they are loosing revenue.