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Nintendo was presented with a big award from the Japanese Digital Media Association. Switch won the AMD (Association of Media in Digital) Grand Prize at the Digital Contents of the Year ’17 / 23rd AMD Award ceremony. This was provided by the Minister for Internal Affairs and Communications.


Nintendo Switch, the game console where the shape can be changed to fit with the play scene, has recorded tremendous sales ever since its release in March 2017, and exceeded worldwide total sales of 14 million units. While being a home video game console, it can be brought and played outside. And by “sharing” the Joy-Con controller with surrounding people, games can be enjoyed “anytime, anywhere, with anyone”. That and it also has even more varied merits that past video game consoles didn’t have. We valued the innovative feature of providing new game experiences to game users worldwide by diversifying play styles and locations to play games.