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The first game I recall being announced and released quickly as a deliberate sales strategy was Diddy Kong Racing.

At the time, Rare was essentially tied with Square as the most popular third/second party company. I think it was n64.com (or IGN64.com at that point) posted an article about Rare making a racer, and it was almost done. Speculation was that it was going to be a full 3D “RC Pro-Am” or something a lot more serious.

It was about a month or two before launch that Diddy Kong Racing was officially announced, and it got A TON of fast hype, and became the highest selling week 1 sales for any game in history to that point according to the Guinness Book of Records.



I describe myself as a little dose of toxic masculinity.