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Final-Fan said:
DonFerrari said:

4 - I'm not making it any hard, why don't you take your time and also demand that a grocery store on Italy sell and ship a bread to germany?

I am not in the EU but this is how I understand the situation using your Italian grocery store analogy: 
1.  Italian grocery store sells bread online and ships to bread lovers throughout Italy. 
2.  German bread lover says, "This bread is the best ever, send me some please!  I will pay the extra shipping, obviously."
3.  Grocery store says, "Fuck you!  But you can visit our partner website BreadForGermans.com where they sell the same bread for 50% more."
4.  EU says, "This is a single market.  Sell him his bread at regular price." 

That's exactly how it is. Even better for the Italian grocery store, they don't have to deliver it. They just need to make it possible for someone (either the buyer or delivery company) to collect it.
No extra costs for the companies. Buyer pays for everything.