It's selling well because they finally figured out how to market a console. From it's design, to advertisements to the games that have released... it's all great marketing and strategy which is something they'd failed at since the 80's.
Most people think success in console gaming is about games and a lot of it is, but marketing wins the day. A good marketing team can sell shit in a handbag (obviously, the Switch is not shit but just making a point) and people will buy it.







