SONY Q3 Earnings report

[KBG29]

Intrinsic said:

 

The cannot just ignore the mobile phone market. Its simply too big a market to ignore. They however need to take it more seriously. Like they are just not being competitive in where it counts as far as mobile phones go. Take for instance, the Xperia line has looked identical since 2011 or so. Thats just not cutting it, every major trend in cell phone market has been ignored and poorly implemented. Like they are making phones for who I do not know. Honestly shocks me they even still manage to sell 4M of them.

I definitly don't want them to ignore the mobile market, or sell off all of their patents like some suggest. I just think the best thing they can do at this point is go after a different segment of the market. The casual smartphone consumers that buy their iPhone or Galaxy every 2 years are not going to switch to a Sony phone on Android playing me too regaurdless of what they do.

At this point they are better off trying something new that offers  a phone expereince unlike anything else on the market. Even if a PlayStation Phone line is a niche market that only sells around the same rate they are currently, the massive increase in profits and mindshare from running their own OS, and connecting all users to the PlayStation Store would be a huge step forward from the continued loss of marketshare and the tight rope they walk in terms of profit.

Running Android and trickling out me too phones is not going to get them anywhere. It is actually working against the advancement of their own OS and Online Ecosystem. It is time they stop playing non profit for Google, and start building toward a solid future for Sony.