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thismeintiel said:
Soundwave said:

In fairness, say what you want about the film but it has generated more discussion about Star Wars than anything in ages. Part of me can respect them for having the balls to try that instead of making a safe paint-by-the-numbers film. 

I don't know. I'd say it's a toss up between this film and the prequels. Though, I guess you may count those as ages ago. Still, discussion for the sake of discussion isn't always good. Especially when it's harming the sales/opinion of the thing you're trying to sell. 

I guess why do even care so much about the box office? 

It's not like Disney is sharing any of that money with you. 

And it's not like Star Wars movies are ever going to stop being made ... Star Trek is only a fraction as successful as Star Wars box office wise and there's another Star Trek in development by Quentin Tarantino no less (which makes it the 14th Star Trek movie, lol). So really there's no danger of that. 

Maybe it underperformed a tad, but it's still the no.1 movie domestically and internationally for 2017. It's not even a low point for Star Wars either, since AOTC and Revenge of the Sith and Rogue One all grossed less to boot inflation adjusted.