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I am a God of War fan, and I think this might sell between 4M-6M. It does not have the excitement factor of GOWIII because, that game was the climax of the story, of the boss fights and the gameplay. This "GOWIV" is a new beginning, and even though it looks really great, they have changed lots of stuff from the original franchise while trying to retain the core elements of it. So this game needs to prove itself. If it is great game, that gets great reviews, it could move 6M because lots of fans from the franchise will play it because of all the positive buzz surrounding it.

10M+ is a bit crazy, it would be required to be rated 9.5/10 from most sites in order to eventually reach those numbers. Even UC4 having those reviews was able to reach 10M because it was the climax of the franchise, I really doubt the GOW will be able to sell that much, even though I would like that to happen.