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If Nintendo can sell a few sheets of cardboard at hugely inflated prices and make a success of it with huge profits obviously it's going to add to share prices especially on the back of the Switch success. The manufacturing cost will be peanuts. If it fails or under-performs then stock values will adjust back down. A lot of people don't understand the actual product and look at the track record of the company which clearly looks good currently due to Switch. It's one of those quirky Nintendo products that has no appeal to me at all but could still be hugely successful.