The Labo-ratory: VGC OFFICIAL Labo Thread (Vehicle Kit out now)

[PAOerfulone]

irstupid said:

PAOerfulone said:

The Super Bowl is far and away the most viewed Television broadcast in the United States, year in and year out, no other program comes remotely close.

https://en.wikipedia.org/wiki/List_of_Super_Bowl_TV_ratings

I guarantee that hypothetical 25% number far exceeds the 100% number on Nickelodeon. On a good day for Nickelodeon, they'll get 2-3 million people watching their shows that run 30 minutes, vs. over 100 million people watching the Super Bowl for 3 hours.
So, by the wild chance that those 25% and 100% numbers are accurate that's 2-3 million kids for some random episode of Spongebob Squarepants vs. over 25 million kids for the biggest sporting event of the year for the entire country.

Yes, it will cost them a lot of money, but when you have a product that is generating healthy momentum and has a chance to really take off, the potential payoff and reward FAR exceed the cost. They'd be foolish not to take the chance.

How many of those viewers are children watching the commercial.

How many of those viewers are dude bros watching that when they see the commercial for this react like some of the users on this site.

It could be bad publicity it gets if it airs. I really can't see the appeal of this coming across to millions of viewers in only 30 seconds. Heck, we got a 3 minute long video and we had to do a fair bit of research to understand it all.

The reaction has to this has been mostly positive and the people who have reacted negatively either can't read or didn't pay attention to the "specifically built for kids and kids at heart" part to comprehend that they are not the targeted audience. Look, I'm not the target audience, but this is a very neat concept.
Yeah, I'll admit, getting the appeal across in 30 seconds is going to be a challenge, but that's also what an extended cut can do, the Switch's Super Bowl Commercial - Extended Cut is one of their most viewed videos on YouTube.
They have 2 and half weeks to come up with something good, that's enough time. Like I said, the potential payoff and reward far exceeds the cost. If there's a chance of Labo becoming their next blockbuster hit, and reactions, pre-order rankings, and a sharp boost the Nintendo's stock all say it does, they should use their best marketing resources and take advantage of the opportunities available to them to make it happen.