The Labo-ratory: VGC OFFICIAL Labo Thread (Vehicle Kit out now)

[PAOerfulone]

The Super Bowl is far and away the most viewed Television broadcast in the United States, year in and year out, no other program comes remotely close.

https://en.wikipedia.org/wiki/List_of_Super_Bowl_TV_ratings

I guarantee that hypothetical 25% number far exceeds the 100% number on Nickelodeon. On a good day for Nickelodeon, they'll get 2-3 million people watching their shows that run 30 minutes, vs. over 100 million people watching the Super Bowl for 3 hours.
So, by the wild chance that those 25% and 100% numbers are accurate that's 2-3 million kids for some random episode of Spongebob Squarepants vs. over 25 million kids for the biggest sporting event of the year for the entire country.

Yes, it will cost them a lot of money, but when you have a product that is generating healthy momentum and has a chance to really take off, the potential payoff and reward FAR exceed the cost. They'd be foolish not to take the chance.