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TallSilhouette on 18 January 2018
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PAOerfulone said:
TallSilhouette said:

Does this product capture the casual market, though? It looks like it's geared at kids and their parents, a market Nintendo and the Switch already focus on, not necessarily all the other age groups and demographics that would constitute the casual market and helped make the Wii and DS wildly successful.

Well, throughout the first 10 months, Nintendo has primarily marketed the Switch towards teenagers and young adults who are dedicated gamers and/or diehard Nintendo fans. No kid and his/her parents would be too interested in Breath of the Wild (except for my boss, who is a diehard Zelda fan, and so are his kids because of him.) I mean, games like Fire Emblem Warriors, Pokken DX, DOOM, Skyrim, and Xenoblade Chronicles 2 aren't games that I or a lot of gamers would associate with the "kids and their parents" crowd. Even Super Mario Odyssey was pushed and marketed more towards dedicated gamers and Nintendo fans who grew up with 64 and Sunshine than the new generation of kids.
This is really the first time since the Switch came out where Nintendo is pushing a new game that they made and are marketing specifically for kids... and kids at heart.

As for the casual market, that's what their mobile games are for.

Well, I know I've seen plenty of advertising aimed squarely at kids and/or parents with games like 1-2S, MK8D, Pokken, Arms, Minecraft, and Odyssey. This may be one of the first products specifically for that market, but nowhere near the start of the targeted marketing to them.