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It's a interesting looking idea for the kids market.

If that's the type of "new ideas" Kimishima is talking about rather than regurgitating the Wii era, then that's interesting because it's something new and different.

Probably not something I would buy, but neat. Only thing is I wonder how the consumer reaction will be to the cardboard ... it looks kinda cheap and it looks like kids might easily damage it. I wonder if the idea would work better with bendable plastic instead.

Also looks like that's where Project: Giant Robot went.