The Fans Have Spoken, Last Jedi Drops A Massive 68%

[hudsoniscool]

Soundwave said:

epicurean said:

No idea overall. I know I would've seen it another time or two if they had treated Luke better and not had so much horrendous comedy. There's probably others like me, but who knows.

The thing is I don't think the "hardcore Star Wars fanatic" base is as large as people think it is. 

Even if that group is say 10 million strong and they all agree to see the movie an extra time (keeping in mind a big chunk of this audience sees the movie 2x already) ... that nets you what? An extra $100 million? So you have $1.3 billion instead of $1.4 billion. 

That's not really moving the needle. 

You can't release a new Star Wars every year and expect people to go see every one of them 2-3x in the theater, that's not gonna happen. Eventually people, even fans realize "oh OK so this is going to be a yearly thing now" and it's not as special even if the movie does 100% of everything people want it do to. 

But the bottom line is a new Star Wars movie every year simply makes more money. You may have to sacrifice $200-$300 million off each movie, but you're getting a $1+ billion influx of cash every year and a new movie every year means every year stores have to buy up a new wave of toys, t-shirts, books, games, etc. etc. 

So you know this is a pretty easy choice for Disney to make. 

Ur right the fans that would have seen it 4-6 times are not that many but every moviegoer knows a Star Wars fan. When half the fans tell their normal movie going friends it sucked you can bet it not only hurt the box office but the brand as a whole.

 

 I can't speak to the foreign market but I have a good grasp of the domestic box office. Had this movie been received as well as TFA it would have made 750-875 million instead of the 625ish it's destined to finish at. The 200-400 million missed out on isn't a big deal. The damage to the Star Wars brand is way more important.