The Fans Have Spoken, Last Jedi Drops A Massive 68%

[Angelus]

I don't think it's quite right to call any user reviews "troll" reviews, provided that they actually paid for the product/service/etc they're reviewing. They have a right to have their say on the matter, and it's important to remember that these people are not professional reviewers. Nobody is paying them to give an unbiased, detached account for the purpose of informing the general consumer on the various merits and faults of whatever they're reviewing.

User reviews, in my mind, are allowed to be biased. They are allowed to be emotional (in the positive or negative) about whatever it is they're reviewing. They can base their review on very specific things that they were hoping to get from what they paid for, rather than taking into account the broad scope that a paid critic must inform his audience on. A user review doesn't need to go about the process of going down the list categories a paid reviewer needs to hit in order to cover all his/her bases. That's what you have those professional critics for in the first place, to inform you on all those things, in as objective a manner as possible. And if they've done their job well, then what they had to say will be accurately reflected in the user reviews, by which I mean not necessarily the scores given, but how different segments of the audience feels about what you reviewed. Because an objective critic can still tell you if a certain type of person, looking for a certain type of experience, will hate/love something they personally loved/hated.

So in a way, user reviews are a measurement for how well paid critics do their job, in providing helpful information to all types of consumers. For example, lets say I'm a paid critic for X publication, and I say something along the lines of "Rian Johnson challenges every expectation you have about a Star Wars movie......," and then I go on to tell you that I loved this for such and such reasons. I should then also point out that it may not go over well with everyone, because when you challenge all these expectations, you're also at the same time subverting a lot of things that are (probably) near and dear to a good portion of the fanbase. That's the job. A user review is not that. A user review is just somebody telling you how they feel, and that's perfectly valid.