Amazon listing a lot of mystery titles for Switch to be revealed at an event

[Flilix]

Nautilus said:
THe earliest Im expecting is one week after new year, since they want people to be back from the break to maximize views.This event cant come soon enough!

Wouldn't it be better to do it in the first week though? Then people would still be in the break and have enough time to watch it, instead of having to work.