Disney's Star Wars $4 Billion Investment Has Already Paid For Itself

[Guitarguy]

Soundwave said:

Bristow9091 said:
Honestly, Lucas could have asked for double and they'd still have paid it, simply because Star Wars is so big that there's absolutely no doubt whatsoever that it'll make money... the franchise literally prints money for whoever owns it, in this case it's Disney.

Lucas really sold for a low bar. Star Wars is worth way more than $4 billion dollars. 

I agree. Google paid 2 billion for Youtube a decade ago when it was a much smaller entity than it is today.