When I was younger I was quite the athlete, and was able to play at a very high level for the sports I played (Rugby and Football) in the community I played in (getting as high as being a non-traveling alternate for the national team in Rugby). Now there were quite a few players who believed they were better players than I was, that (probably) thought it was unfair that I was selected to play at a higher level than they were; the truth is many of these players were more talented than I was but they didn't put the extra time into working out in the gym, or practicing to improve their skills, and this meant that they didn't make as large of an impact on the field.
The reason I bring this up is very similar to how a lot of third party publishers and their fans/analysts react to the success of Nintendo; if you're not using your best development teams, are not taking advantage of your strong IPs, and are not marketing the projects you receive you shouldn't expect to be elevated to the sales level of Nintendo when they're doing all of these things.
