Boom Blox marketing obviously failed. A game from EA and Spielberg should not end up in the "cult classic" category with No More Heroes and Zack and Wiki and Okami. They should have just got the word out there that Spielberg has a Wii game, and not just to 8-12 yo males.
Print ads in gaming publications and a few more mainstream publications, plus some TV spots on cable just getting the Spielberg name out there would still be worthwhile. If Spielberg name won't sell the game, why on earth did they hook up with Spielberg in the first place?
Its almost like EA themselves were disappointed Spielberg didn't want to start with an epic adventure game just like the fanboys were before they heard Boom Blox still rocked, and so they marketed to a tiny demographic to just let the game die and move on to the "real" Spielberg games.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
