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JEMC said:

Because having a mile long article is also a turn off, and that way you can skip the parts you don't like (like the "product showcase" part).

That's true, because these sites also put that info, in the end you should always have the option on how to view the content.

I guess they also do it so each page has new ads displayed. The cheapo list sites do this, their kind of content could easily fit in one page, but each entry takes up one page full of ads.



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