Adobe Digital Insights: Nintendo Switch the top selling online product of Black Friday and Cyber Monday in US

[Teeqoz]

JWeinCom said:

Teeqoz said:

Sample size is less important than how representative that size is. It says there that their entire sample size is from digital purchases. I would expect online and in-store purchasing trends to vary. Depends on how they adjust for that though.

Why would you expect that?  

Do you think the ratio of people who buy online is equal among all age groups? All income groups? Etc.