Teeqoz on 26 November 2017
| JWeinCom said: I'd call it an analysis rather than a prediction. The sample size is enormous. Unless there is a software glitch, they shouldn't be all that far off. |
Sample size is less important than how representative that size is. It says there that their entire sample size is from digital purchases. I would expect online and in-store purchasing trends to vary. Depends on how they adjust for that though.
