Justice league disappoints at the American box office

[thismeintiel]

Lawlight said:

thismeintiel said:

Bad time of year? Thor released only 2 weeks before this movie, yet opened with $122M. It'll be at or past $800M after just 4 weeks in theaters WW. JL just didn't satisfy audiences. This should have been DC's Avengers, which did $1.5B WW. This movie will do half of that.

The $300M estimate doesn't include advertising.  And a company only gets half of the box office draw. So, this movie needs to do $600M just to break even, probably $800M if you include advertising. That won't make WB or DC happy. 

I feel like both Thor 3 and Guardians 2 underperformed this year. Based on the hype, marketing and reception, I would have expected those movies to crack the $1B.

They are both films within a standalone franchise that performed better than the the previous installments in those respective franchises, while also making Marvel a ton of profit.  How is that underperforming?  The only one underperforming when it comes to superhero movies, so far, is DC.  Not a single one has went past $900M.  And their version of the Avengers, a franchise in which both installments made over $1.4B, has a shot of not even hitting $800M.