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Lawlight on 22 November 2017
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thismeintiel said:
UltimateGamer1982 said:

That seems pretty low considering the budget and marketing they’ve been doing for the film. I haven’t seen it yet myself but still expected more. Guess it’s a bad time of year for these types of films. 

Bad time of year? Thor released only 2 weeks before this movie, yet opened with $122M. It'll be at or past $800M after just 4 weeks in theaters WW. JL just didn't satisfy audiences. This should have been DC's Avengers, which did $1.5B WW. This movie will do half of that.

spurgeonryan said: 

It's budget is 300 million including marketing. Without that I think it is closer to 200 million which it will easily make. There really should be no reason that a movie that makes over 200 million in just one country will not get another one. 

The $300M estimate doesn't include advertising.  And a company only gets half of the box office draw. So, this movie needs to do $600M just to break even, probably $800M if you include advertising. That won't make WB or DC happy. 

I feel like both Thor 3 and Guardians 2 underperformed this year. Based on the hype, marketing and reception, I would have expected those movies to crack the $1B.