quickrick said:
The blue ocean strategy was made there home console line, which were not selling to there satisfactory, they felt they couldn't compete with sony, so they looked for a new audience, when the heck was there handheld line about blue ocean? there handhelds always old great, 3ds sold very good but not great for nintendo, so there stepping there game, and going the sony route with there handheld, where it can be more then handheld. |
Yeah, it's a bit confusing but the DS followed the blue ocean strategy. The Wii was not a blue ocean strategy product, it was a disruptive product: There was overshooting in the home console market (exploding dev costs, PS3 was very expensive, most people back in 2006 did not have HD TV's --> too many features for most people) so Nintendo made a "crappy" disruptive product that sucked by old standards (graphics, etc.) but established new standards (motion controls, multiplayer games).
The DS was a blue ocean product by the book: Games like Nintendogs, Brain Training and others were aimed at new audiences ("non-gamers") and the touch screen was used to make new gaming experiences possible. So their handheld line was explicitly made with blue ocean strategy in mind while their home consoles never were. A disruptive product is not the same as following the blue ocean strategy.
Last edited by Louie - on 21 November 2017
