FIFA 18's ads don't feature the Switch version?

[GoOnKid]

Chrizum said:

This makes sense to me. EA is not really invested in Switch, and FIFA on Switch is a cheap and safe little extra $$$ for them. Why would you spend advertising budget on the Switch version when 99% of your revenue comes from the other platforms? It's a sound business decision.

Sure, EA could have been more invested in Switch, like Bethesda. They could have made a better FIFA game and promoted it as such. That would net them more sales and perhaps also more profit. But they just won't take that risk.

How does it make sense to not advertise something that is supposed to make money? The development must have cost a few bucks, why is it smart to withhold it's existence again? Do you actually believe that the advertising budget is higher than the extra sales? If so, that's ridiculous.