By using this site, you agree to our Privacy Policy and our Terms of Use. Close
fatslob-:O said:

Soundwave is right, a blue ocean strategy is not needed for success ...

A blue ocean stops being a blue ocean once every demographic and markets are catered to ...

There's no reason to believe why mobile devices couldn't cater to former customers of Nintendo's non-traditional franchises such as Brain Age, Nintendogs or even Wii Sports with alternate reality functionality (gyms are also competitors too) and it could even extend to other simulation games too like Animal Crossing ...

The problem with Soundwave's entire theory is the notion that a console can sustain itself on hardcore fans alone. That's never the case. Most of the most successful consoles of all time like the PlayStation and DS, reached those insane 100m+ numbers because they appealed to audiences outside of what we consider "gamers". So this notion that Nintendo can banish all of their casual series, even games like Animal Crossing to just smartdevices is unhealthy for their business.

Plus, it's delusional to think the Switch only appeals to the "core gamer", when the console was designed to be friendly and accessible to those who don't even play home console games. Now, I will say that Nintendo's strategy is different from the Wii in that Nintendo is no long using a dedicated home console to introduce people to Video Games as a medium, that job has been taken by Smartphones. But you'd be a fool to think their overall creative and commercial phillosophy from the past 10 years has changed with the Switch.