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caffeinade said: 

Pokemon could make insane profits, even if they were to sell the games in such a way that they do not directly profit from the game sales.
Pokemon is such a strong brand that the plushies and stuff, would still make them more money than most IP will ever make their owners.

Yet Game Freak and Nintendo seem to make money on the games, why would that be?
They are companies, designed to rake in as much cash as physically possible, and they will do what they must, to do so.

Thankfully Nintendo isn't 100% about maximizing profit without consideration for the consumer like some other major game companies. They've not even implemented standard dlc into mainline Pokemon, not even amiibos, despite those also being obviously profitable moves. Even if they do eventually use microtransactions and what have you, I'm sure they'll atleast be unintrusive and ignorable like most of their dlc.