RolStoppable said:
Switch shipments by region: Japan - 1.95m The vast majority of 'Other' is Europe, so the numbers are fine. It's not that Switch is underperforming in Europe, rather it's the PS4 proportionally doing much better in Europe than in Japan and America that creates the impression that Switch isn't doing well in Europe. Or put another way, Switch is beating the PS4 in Japan and America, but not in Europe; therefore the expectation is that Switch should be doing the same in Europe. The most common snapshot of the European market happens to be the weekly GfK software charts for the United Kingdom, a country that is unique for Europe because it's the only one where Xbox is selling well. Because of that, you get Xbox games charting which in turn push Nintendo software down. Essentially, the UK shows Nintendo in the worst light. Software charts from other European countries look a lot better for Nintendo. Proportionally speaking, it is true that Europe represents Switch's weakest region between Japan, America and Europe, but the sales aren't at a level that would be cause for concern. When you factor in that Switch hardware pricing is less favorable in Europe than in Japan and America, and that the European market is historically more price-sensitive than the other two major regions, the numbers up till now are really fine. Switch is off to a very solid start in Europe and will be able to gain more traction once the hardware price gets lower. It's going to take a while until a price cut though, because right now the sales are at a level that doesn't necessitate a price cut. |
thank you! thats really interesting.
so its not so much that the switch is performing poorly in europe, just that it has the PS4 casting a shadow over it lol. i guess i just assumed europe was weaker because i often see weekly hardware for the switch at 30k on the home page, whilst it is closer to 60-70k for US and japan.
again, thankyou :)
