I think this could be a little bit of a turn away from the Iwata-era and back towards the Yamauchi-Lincoln-Arakawa era of the 1990s (specifically 1995-2002).
Nintendo I think may realize that while being labelled a "family" company has benefits, it narrows their appeal and there needs to be a better balance.
Kimishima and some of the younger guys at Nintendo with new higher up positions may have attitudes on this that are a little different to Iwata + Miyamoto who IMO steered the company a bit too hard to being family oriented.
It also just makes sense, Switch is a device that can appeal to PS4/XB1/PC owners as well, it's not neccessarily in competetion with them in the same way. It's a hardcore portable gaming device that can run things like Zelda and Skyrim.
