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curl-6 on 10 October 2017
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Nuvendil said:
curl-6 said:

As I recall, (I was still in high school at the time) Oblivion very much rode the wave of the "Wow, HD/next gen/biggest most immersive world ever/you can go anywhere do anything" hype. But that was a long time ago; 2007 and onwards established a trend of AAA Western games being gritty, bombastic, etc and Bethesda continues to successfully tap into this.

If they made a XCX sequel with a better story, less padding, less convoluted/more streamlined mechanics, and very strong marketing, than that I can absolutely see that hitting 2.5 million. For here and now with XB2 though, I think those kind of numbers out of reach for the moment.

Bolded: don't even think that would need doing at all.
Italics:  This on the other hand, is THE key.  More than literally every other thing you listed.  Honestly, XCX should have cruised by 1mil with ease even on the Wii U.  That it failed to do so is a catastrophic failure on Nintendo's part.  The game had so many aspects that appealed to the mainstream it should have at least outsold the first.  

I dunno, XCX could get pretty freaking convoluted. The sheer amount of systems thrown at the player is a bit daunting and off-putting even to a hobbyist gamer like me. Trimming the fat would definitely increase its appeal in my opinion.

But yeah, marketing is a big one. XCX actually had great marketing for most of the lead up to its release; epic trailers that had Wii U owners drooling at the mouth and those without Wii Us envious. Then in the last few months, the critical moment... yeah, nothing. No TV ads on popular channels, no billboards on buses or buildings, pretty much nada.