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My buddy has worked with AAA games at R* and tells me they actually can sell games at $40 and be fine. People forget the price was raised not because of development costs but on a test to see if people would pay more. Madden 05 Steelbook and Halo 2 Steelbook. Both sold very well and after that everyone followed. Micro Transactions and a crapload of DLC isn't due to development costs. It's just finding more ways to get more money out of you. Developers also can create mostly what we see now on a smaller budget with a smaller team and just take longer. AAA devs like to get too many cooks in the kitchen and shorten dev time.  No, the price should actually be lowered and AAA devs manage things better and not be cunts about DLC.