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GribbleGrunger said:

As far as I know the PS4 sold more (from 53% to 60%) this year than last year and don't forget these are 4 days earlier than last year.

OP is specifically referencing UK sales.  Where are you guys getting that there were 3-4 days more sales data in last years release?  Fifa 17 only released early (Sept 27, 2016) in NA.  It release WW (UK included) on Sept 29, 2016.  September 29, 2016 was on a Thursday last year, 1 day earlier than the September 29th, 2017 release of Fifa 18.

https://www.easports.com/fifa/news/2016/fifa-17-release-date

FIFA 17 Release Date Details. FIFA 17 officially launches in North America on Tuesday, September 27 and releases on Xbox One, PlayStation 4, PC, Xbox 360 and PlayStation 3. The game hits store shelves in Europe and the rest of the World on Thursday, September 29.