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poroporo said:

They're making good money with this. Not a lot of hardware in there. That R16 chip is worth around 5 dollars... probably the most expensive part of the system.

Those controllers probably cost 2-3 dollars each. Link

Yeah exactly, IMO Nintendo is taking home an easy $20+ per unit I would say. At the volumes Nintendo is ordering in (NES Classic + SNES Classic combined in all territories) they're likely getting a very low cost on the chip, which is probably why they moved to including two controllers with the SNES Classic.